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Current edition
Marketing: Theory, Evidence, Practice by Marianthi Livaditis, Byron Sharp, Tiffany Winchester, Magda Nencyz-Thiel, Karen Nelson-Field, Maxwell Winchester, Svetlana Bogomolova, Nicole Hartnett, David Corkindale, Rachel Kennedy, John Scriven, Larry Lockshin, Charles Graham, Anne Sharp, Katherine Anderson, Dag Bennett, Erica Riebe, Herb Sorensen, Anita Peleg, Adrian Palmer, Nick Danenberg

Marketing: Theory, Evidence, Practice

Marianthi Livaditis, Byron Sharp, Tiffany Winchester, Magda Nencyz-Thiel, Karen Nelson-Field, Maxwell Winchester, Svetlana Bogomolova, Nicole Hartnett, David Corkindale, Rachel Kennedy, John Scriven, Larry Lockshin, Charles Graham, Anne Sharp, Katherine Anderson, Dag Bennett, Erica Riebe, Herb Sorensen, Anita Peleg, Adrian Palmer, Nick Danenberg

609 pages • first pub 2013 (editions)

nonfiction business informative medium-paced
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Marketing: Theory, Evidence, Practice by Byron Sharp

Marketing: Theory, Evidence, Practice

Byron Sharp

832 pages • first pub 2013 (editions)

nonfiction business informative medium-paced