Getting Multi-Channel Distribution Right by Kusum L. Ailawadi, Paul W. Farris

Getting Multi-Channel Distribution Right

Kusum L. Ailawadi, Paul W. Farris

384 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who tr...

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