Paul W. Farris

10 books

Getting Multi-Channel Distribution Right by Kusum L. Ailawadi, Paul W. Farris

Getting Multi-Channel Distribution Right

Kusum L. Ailawadi, Paul W. Farris

384 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
Marketing Analytics: Essential Tools for Data-Driven Decisions by Ronald T. Wilcox, Paul W. Farris, Rajkumar Venkatesan

Marketing Analytics: Essential Tools for Data-Driven Decisions

Darden Business

Ronald T. Wilcox, Paul W. Farris, Rajkumar Venkatesan

312 pages • missing pub info (editions)

nonfiction business economics education informative medium-paced
The Advertising Controversy: Evidence on the Economic Effects of Advertising by Paul W. Farris, Mark S. Albion

The Advertising Controversy: Evidence on the Economic Effects of Advertising

Paul W. Farris, Mark S. Albion

245 pages • missing pub info (editions)

nonfiction business economics
Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning by Rajkumar Venkatesan

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning

Rajkumar Venkatesan

316 pages • first pub 2014 (editions)

Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning by Paul W. Farris, Ronald Wilcox, Rajkumar Venkatesan
Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning
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Paul W. Farris, Ronald Wilcox, Rajkumar Venkatesan

Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

Paul W. Farris, Ronald Wilcox, Rajkumar Venkatesan

300 pages • first pub 2014 (editions)

informative medium-paced
Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know by Paul W. Farris
Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
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Paul W. Farris

Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know

Paul W. Farris

353 pages • first pub 2006 (editions)

informative medium-paced
Marketing Metrics: 50+ Metrics Every Executive Should Master by Paul W. Farris, Neil T. Bendle, David J. Reibstein, Phillip E. Pfeifer

Marketing Metrics: 50+ Metrics Every Executive Should Master

Paul W. Farris, Neil T. Bendle, David J. Reibstein, Phillip E. Pfeifer

359 pages • first pub 2006 (editions)

nonfiction business reference informative medium-paced
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by David Reibstein, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

David Reibstein, Paul W. Farris, Neil Bendle, Phillip E. Pfeifer

431 pages • first pub 2009 (editions)

nonfiction business reference informative medium-paced
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third Edition by Paul W. Farris
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third Edition
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Paul W. Farris

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance. Third Edition

Paul W. Farris

701 pages • first pub 2015 (editions)

Marketing Strategy from the Masters by Joan Kiddon, Monique Reece, Philip Kotler, David Reibstein, Phillip Pfeifer, Larry Light, Paul W. Farris, Neil Bendle, Nancy Lee
Marketing Strategy from the Masters
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Joan Kiddon, Monique Reece, Philip Kotler, David Reibstein, Phillip Pfeifer, Larry Light, Paul W. Farris, Neil Bendle, Nancy Lee

Marketing Strategy from the Masters

Joan Kiddon, Monique Reece, Philip Kotler, David Reibstein, Phillip Pfeifer, Larry Light, Paul W. Farris, Neil Bendle, Nancy Lee

1021 pages • first pub 2010 (editions)

medium-paced