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Paul W. Farris, Ronald Wilcox, Rajkumar Venkatesan
300 pages • first pub 2014 (editions)
ISBN/UID: 9780133552522
Format: Hardcover
Language: English
Publisher: Pearson FT Press
Publication date: 30 June 2014
Description
This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forward-looking, what...
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—
Paul W. Farris, Ronald Wilcox, Rajkumar Venkatesan
300 pages • first pub 2014 (editions)
ISBN/UID: 9780133552522
Format: Hardcover
Language: English
Publisher: Pearson FT Press
Publication date: 30 June 2014
Description
This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forward-looking, what...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.