Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning by Paul W. Farris, Ronald Wilcox, Rajkumar Venkatesan
Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

Paul W. Farris, Ronald Wilcox, Rajkumar Venkatesan

Cutting-Edge Marketing Analytics: Real World Cases and Data Sets for Hands on Learning

Paul W. Farris, Ronald Wilcox, Rajkumar Venkatesan

300 pages first pub 2014 (editions)

informative medium-paced
Powered by AI (Beta)
Loading...

Description

This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forward-looking, what...

Read more

Community reviews

This book doesn't have any reviews or ratings yet!

If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!

Content Warnings

This book doesn't have any content warnings yet!

If you're the author of this book and want to add author-approved content warnings, please email us at support@thestorygraph.com to request the content warning form.

Accept and close

By using The StoryGraph, you agree to our use of cookies.
We use a small number of cookies to provide you with a great experience.

Find out more