Marketing Madness: A Survival Guide For A Consumer Society by Laurie Ann Mazur, Ralph Nader, Michael F. Jacobson

Marketing Madness: A Survival Guide For A Consumer Society

Laurie Ann Mazur, Ralph Nader, Michael F. Jacobson

264 pages first pub 1995 (editions)

economics politics sociology challenging informative slow-paced
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In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy S...

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