HBR's 10 Must Reads on Strategic Marketing by Clayton M. Christensen, Harvard Business Review, Theodore Levitt

HBR's 10 Must Reads on Strategic Marketing

Clayton M. Christensen, Harvard Business Review, Theodore Levitt

missing duration info Add in missing duration information • first pub 2013 (editions)

nonfiction business informative slow-paced
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New from the bestselling HBR's 10 Must Reads series.Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combe...

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