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The Future of Competition: Co-Creating Unique Value with Customers by Venkat Ramaswamy, C. K. Prahalad

The Future of Competition: Co-Creating Unique Value with Customers

Venkat Ramaswamy, C. K. Prahalad

257 pages • first pub 2004 (editions)

nonfiction business informative medium-paced
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The Future of Competition: Co-Creating Unique Value With Customers by C.K. Prahalad, Venkat Ramaswamy

The Future of Competition: Co-Creating Unique Value With Customers

C.K. Prahalad, Venkat Ramaswamy

272 pages • first pub 2004 (editions)

nonfiction business informative medium-paced