The Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit by Timothy R. Furey, Lawrence G. Friedman
The Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit
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Timothy R. Furey, Lawrence G. Friedman
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The Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit

Timothy R. Furey, Lawrence G. Friedman

244 pages • first pub 1999 (editions)

informative lighthearted medium-paced
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'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move d...

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