Lawrence G. Friedman

4 books

The Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit by Timothy R. Furey, Lawrence G. Friedman
The Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit
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Timothy R. Furey, Lawrence G. Friedman

The Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit

Timothy R. Furey, Lawrence G. Friedman

244 pages • first pub 1999 (editions)

informative lighthearted medium-paced
Getting Partnering Right: How Market Leaders are Creating Long-term Competitive Advantage by Richard Ruff, Neil Rackham, Lawrence G. Friedman
Getting Partnering Right: How Market Leaders are Creating Long-term Competitive Advantage
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Richard Ruff, Neil Rackham, Lawrence G. Friedman

Getting Partnering Right: How Market Leaders are Creating Long-term Competitive Advantage

Richard Ruff, Neil Rackham, Lawrence G. Friedman

237 pages • first pub 1995 (editions)

informative medium-paced
Go to Market Strategy by Lawrence G. Friedman
Go to Market Strategy
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Lawrence G. Friedman

Go to Market Strategy

Lawrence G. Friedman

294 pages • first pub 2002 (editions)

Go to Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitability by Lawrence G. Friedman
Go to Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitability
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Lawrence G. Friedman

Go to Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitability

Lawrence G. Friedman

308 pages • first pub 2002 (editions)