Richard Ruff

3 books

Getting Partnering Right: How Market Leaders are Creating Long-term Competitive Advantage by Richard Ruff, Neil Rackham, Lawrence G. Friedman
Getting Partnering Right: How Market Leaders are Creating Long-term Competitive Advantage
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Richard Ruff, Neil Rackham, Lawrence G. Friedman

Getting Partnering Right: How Market Leaders are Creating Long-term Competitive Advantage

Richard Ruff, Neil Rackham, Lawrence G. Friedman

237 pages • first pub 1995 (editions)

informative medium-paced
Managing Major Sales by Richard Ruff, Neil Rackham

Managing Major Sales

Richard Ruff, Neil Rackham

272 pages • first pub 1991 (editions)

medium-paced
Mastering Major Account Selling by Richard Ruff
Mastering Major Account Selling
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Richard Ruff

Mastering Major Account Selling

Richard Ruff

41 pages • first pub 2013 (editions)