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Brand Equity & Advertising: Advertising's Role in Building Strong Brands by David A. Aaker
Brand Equity & Advertising: Advertising's Role in Building Strong Brands
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David A. Aaker

Brand Equity & Advertising: Advertising's Role in Building Strong Brands

David A. Aaker

390 pages • first pub 1993 (editions)

nonfiction business economics medium-paced
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Brand Equity: A Consumer Perspective by Hussain Nazia
Brand Equity: A Consumer Perspective
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Hussain Nazia

Brand Equity: A Consumer Perspective

Hussain Nazia

112 pages • missing pub info (editions)

nonfiction business economics medium-paced