Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to Market by Joe Heapy

Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to Market

Joe Heapy

216 pages first pub 2018 (editions)

informative slow-paced
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Description

Service design is the activity of utilizing resources and people to build and sustain services that not only meet customers' needs, but also add that little bit of magic or true competitive advantage. In an overcrowded marketplace there is often l...

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