This is about brands and marketing! It gives great insight into the how's and why's of our fascinations with various things, why it seems so many random products have near-naked women draped all over them, and why some companies don't want to appear accessible to the hoi polloi. It will not tell you how to go about convincing people one-on-one that your idea should be supported, at least not directly. A leeetle dated now, but still applicable.