Vacillating between two and four stars as I worked through this title, my moment of clarity came with the last fifty pages or so: marketing and self-promotion still (despite reading heaps to the contrary) seems a bit, well, a bit manipulative and self-promoting. But as a recently-minted entrepreneur (not a hobbyist) this is EXACTLY what I need to do. Not the manipulate bit, but the "here's the cool work I do and i know you'll love it" bit.

Hogshead presents her marketing expertise and supporting results of The Kelton Study in an accessible (albeit, not highly fascinating) style. As I continue moving into marketing -- as opposed to dragging my feet and whining that life as a working artist is challenging enough, thank you -- I'll keep the seven fascination triggers in mind. I not about alarm or vice, but based on Hogshead's definitions I do see several potential badges for promoting my art: lust - because i make the ordinary extraordinary (or even emotional) and because my work arouses the senses, especially visual; prestige - because each piece i create is one of a kind with very limited availability; and finally trust because my work is authentic and reflects my own authenticity.